How does shop lighting influence the shop’s success?

Do you want the customer to feel comfortable in your shop? Then shop lighting is a key element. The right shop lighting does much more than just illuminate your shop. It sets the mood, guides shoppers through your shop and provides the shopping experience.

Light influences the perception of the architectural elements, the product quality and creates virtual places. Light also has an influence on how we feel or think about a product. And ultimately also whether we will buy the product or not.

As a shop owner, it is important to think carefully about the lighting: your customer must feel good in your shop, must be attracted to certain products, … You must view the entire customer journey in your shop: from the moment that they pass your shop, until they go inside, until they are deeper in the shop until they finally arrive at the counter.

 

Four lighting techniques for lighting shops.

In retail lighting you have four types of lighting technology: general lighting, task lighting, accent lighting and decorative lighting.

• General lighting in shops ensures that people feel comfortable in the shop.
• Task lighting is important in places where people have to do something. For example, at the cash register or in the changing rooms.
• You use accent lighting to draw the customer somewhere. Emphasise a specific display or product in the shop.
• Decorative lighting adds an extra touch to the look and feel of the shop.